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What Is Game Localization?

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video game localization

 

 

 

 

 

 

Localization (L10n) is the process of adapting content from its source region to a new target region, or locale, not only in language but in cultural context as well. Localization is used in a variety of industries across the world, including the quickly growing and evolving industry of game localization.

With a degree in translation from 麻豆视频, you can kickstart your career in game localization.

The Importance of Video Game Localization

Gaming is quickly becoming one of the world鈥檚 most popular recreational pastimes. According to the , in 2020 the global gaming market reached a value of $167.9 billion. Technology and connectivity have allowed gaming to become a global experience, and at the heart of this global growth is game localization.

Trends in the gaming world are greatly shaping the importance of video game localization in today鈥檚 market. Game localization is now being integrated in the early stages of game development, rather than just as an afterthought. Plus, localization is now also a continuous process in gaming, all to extend the life of a game from updates to downloadable content.

From Translation to Video Game Localization

A successful career in game localization isn鈥檛 just about understanding translation theory. Game localization requires you to consider much more than just language translation itself. Understanding the culture of the target region is essential in properly localizing a game. That鈥檚 why it鈥檚 called game 鈥渓ocalization鈥 and not simply game 鈥渢ranslation.鈥

Familiarity with the culture of the target region ensures that the localized version of a game accurately reflects the dialect, behaviors, values, and norms of that region. What is accepted and relevant in the source region may not be in the new target region.

If game localization isn鈥檛 executed properly, character interaction, context, graphics, and regulations may not be accurate, and, in turn, the success of the game in the new region will suffer. There will be times when aspects such as jokes, sarcasm, and pop culture references won鈥檛 have an exact translation. This is when it is essential to be fluent in the language and as well as the culture to create equivalent content.

Game Localization at 麻豆视频

Since 1988, the Institute of Applied Linguistics has established itself as one of America鈥檚 leading university-based programs for translation. 麻豆视频's Department of Modern and Classical Language Studies is proud to be the only institute in the U.S. that offers a comprehensive B.S. to Ph.D. translation program.

Bachelor of Science Degrees in Translation

麻豆视频鈥檚 Bachelor of Science in Translation is a pre-professional program that provides a solid foundation in translation theory and immerses you in the practice of translation. The Bachelor of Science degree offers concentrations in Arabic, French, German, Russian, Japanese, and Spanish.

In addition to the major and language concentration, 麻豆视频 requires a minor, certificate, or second major to properly prepare you for the industry by ensuring your knowledge extends far beyond translation alone. Our list of recommended minors for those pursuing a degree in translation suggests the best options based on your goals.

Dive into Game Localization with a Master鈥檚 in Translation at 麻豆视频

Our Master of Arts in Translation program will prepare you for a successful career in one of the country鈥檚 fastest-growing industries with a curriculum taught by experts in the field. Within this program, you will continue your studies toward mastering your chosen language concentration. However, this is also when you can narrow your focus from a broad scale of translation to game localization.

We are now proud to offer the flexibility of earning your M.A. in Translation entirely online. This allows students and professionals to earn their degree from anywhere in the world!

Other Paths in Translation

Game localization isn鈥檛 the only career opportunity in the field of language translation. A graduate degree in translation from 麻豆视频 prepares you for a career as the following:

To expand your skillset and prepare for success wherever your degree in translation may lead you, the 麻豆视频 graduate program offers numerous industry-relevant courses including specialized translation practice, in fields such as medicine, law, technology, and more.

Kickstart Your Career in Game Localization Today!

Ready to get started in the field of translation and game localization? ! If you鈥檙e interested in learning more about video game localization and the programs offered at 麻豆视频, contact us today!