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DIGITAL MARKETING

Over the past quarter century, the DNA of the Marketing Department has drastically changed and evolved. Major innovations in digital marketing technology have equipped today's marketing teams with an arsenal of tools to infiltrate our information-based economy. This workshop is designed for current and future business leaders to gain a 360-degree view of digital marketing and provides insights into key strategies.

"How do we get our products or services on the first page of Google search results? Which social media platform(s) should we utilize more? We've spent a ton of money this year on Facebook and Google ads, are they working? Why isn't our website traffic converting to sales? Are our email campaigns even being opened?" These questions and many more are on the top of the minds of senior and executive business leaders. This workshop will equip you with the knowledge to ask the right questions and know where to find the answers. The goal of this workshop is to provide business professionals with a hands-on experience to understand how digital tools enable and propel the various marketing pillars, SEO, SEM, email marketing, content marketing, social media, marketing automation and more!

INSTRUCTOR: 

Billy Chapnick
Digital Marketing Leader 

DIGITAL TRANSFORMATION IN HEALTHCARE

The pandemic revolutionized healthcare systems across the world. These systems had to Digitally Transform almost overnight! The impact is still unfolding. This workshop helps working managers gain an understanding of the current healthcare situation in the U.S. and globally, and to evaluate the impact of digital transformation. The workshop will also discuss and discover exciting new and future trends in healthcare as they relate to the digital space. Join experts in the field – from doctors to patients to technologists and attorneys. You will hear first-hand experiences, opinions and anecdotes that will help you learn about the realities on the ground.

Join us on this exciting journey and expand your horizons while you meet and network with like-minded peers. The workshop will provide opportunities to discuss the recipe for a successful digital transformation in your organization and evaluate what is needed to make it all happen. 

INSTRUCTOR: 

Sonia Karkare
Digital Transformation & Innovation Leader

CYBERSECURITY

If you don’t know much about the field of cybersecurity—but wish you did—then this may be the workshop for you. In this era of omnipresent cyber threats, knowing about cybersecurity is critically important to organizations, managers and employees. Yet, the subject is so complex and dynamic that it can be a challenge to know where to start.

This workshop develops a broad foundation for those new to the topic from a business/manager’s point of view. No prior knowledge is assumed. It includes coverage of what cybersecurity is, how to identify and protect information assets and apply effective countermeasures to threats. We will cover what a manager needs to know about hardware, software and networking as it relates to cybersecurity. Main topics include business continuity, disaster recovery, common cybersecurity policies, training topics, types of attacks, countermeasures, operational challenges and legal aspects of cybersecurity.

INSTRUCTOR: 

Alan Burns
Technology-Empowered C-Level Executive, CIO, NSS Life

DIGITAL PROJECT MANAGEMENT

As entire industries and sectors are digitally transformed, how can you deliver an impactful digital transformation with immediate ROI to your organization and projects? This workshop will help you apply your learning so you can provide applicable and feasible digital transformation solutions for your organization. The workshop will cover essential digital transformation tools, including feasibility and scenario models, KPIs, financial and project analytics (PowerBI, Python, or R), digital transformation benchmarks, and project valuation, as well as the viability of integrating emerging technologies such as the Internet of Things, Artificial Intelligence, and blockchains.

INSTRUCTOR: 

Pratim Datta, Ph.D.
Professor, Information Systems and Business Analytics - Â鶹ÊÓƵ Ambassador Crawford College of Business and Entrepreneurship