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Â鶹ÊÓƵ alumnus Richard Batyko, M.A., ’12, has committed his life and career to making the world, specifically Greater Cleveland, a better place. This year, he and the YMCA of Greater Cleveland (for which he serves as Chief Marketing Officer) are working with Â鶹ÊÓƵ advertising and public relations seniors in the capstone class, Campaigns in Advertising and Public Relations, to raise awareness about the organization's mission.