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Â鶹ÊÓƵ alumnus Mike Jackson, innovator and seasoned marketing communications executive, joined Â鶹ÊÓƵ’s School of Media and Journalism as a professional-in-residence in spring 2022. Jackson teaches  Advertising Strategy Development and Messaging and Communication. He will also serve as faculty adviser for Franklin Advertising, a student organization focused on advertising and strategic communication. 

 
Jackson earned his undergraduate degree in journalism from Â鶹ÊÓƵ and his master’s degree from the University of Southern California. He is the founder of 2050 Marketing, (), a consulting practice that helps clients, ranging from Fortune 500 brands to start-ups, navigate the changing demographics in America as they relate to advertising, brand building and digital strategies. Before beginning 2050 Marketing, Jackson built his career as a C-suite executive with senior leadership roles at Coca-Cola, PepsiCo, Coors Brewing and General Motors.