Â鶹ÊÓƵ Florence will present Metavers-Utility: Is the Digital World the Last Fantasy or the New Reality, a conference focused on the intersection of fashion and online gaming, on April 7, 2022. The in-person event will be streamed live on YouTube.
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Metavers-Utility: Is the Digital World the Last Fantasy or the New Reality
A conference focused on the intersection of fashion and the world of online gaming.
Online gaming as a marketing platform has already attracted many brands: we are discovering what "avatars" and "skins" are, but also what possibilities Augmented and Virtual Reality offer, both in terms of creativity and audience.
Through research on iconic characters of the video game and digital world, and thanks to the contributions of the following experts in the field, we will discover what the Metaverse is, if it can be a help or an obstacle to our future and, above all, if the thousands of forms of it with which we are already in contact can encourage creativity in the fashion industry or not.
When
April 7, 2022
8:00 am - 11.30 am EDT / 2:00 pm - 5:30 pm CEST
Where
Auditorium al Duomo
Via de' Cerretani 54/R
Florence, Italy
Stream Live
Access the YouTube livestream at the link below.
Conference Program
8:00am EDT / 2:00 pm CEST
Welcome and Introduction
Fabrizio Ricciardelli, Director KSU Florence
Patricia Kinsella, Academic Coordinator, KSU Florence Fashion Program
8:15 am EDT / 2:15 pm CEST
“Metavers-Utility: A Student Perspectiveâ€
Sara Piccolo Paci, Independent Researcher, Fashion Historian
9:00 am EDT / 3:00 pm CEST
"Metaverse, Fashion and TV series"
Antonella Mascio, Phd New Media Studies, Department of Political and Social Sciences, University of Bologna
9:30 am EDT / 3.30 pm CEST
Break
9:45 am EDT / 3:45 pm CEST
"A Virtual Fantasy or the Ultimate Reality? A New Audiovisual Language: Virtual Reality"
Omar Rashid, GoldEnterprise, winner of the Auggie Awards 2021, Santa Clara California
10:15 EDT / 4:15 pm CEST
“There is a Market Out There: iIlustrations and Visual Development Art, from Pencils to Digitalâ€
Sara Gianassi, Senior Visual Development & Concept Artist
10:45 EDT / 4:45 pm CEST
Student research
Sara Piccolo Paci, Independent Researcher, Fashion Historian
11.15 EDT / 5:15 pm CEST
Conclusions
Patricia Kinsella, Academic Coordinator, KSU Florence Fashion Program