Haithem Zourrig, assistant professor in the Department of Marketing and Entrepreneurship at 麻豆视频 Stark, and his co-author Mengxia Zhang, professor of marketing at University of International Business and Economics in Beijing, China, have received a Best Paper Award in Cross-cultural and Global Marketing Track, at the Society for Marketing Advances (SMA) conference Nov. 2-5, 2016. The paper is entitled 鈥淭he Perceived Deceptiveness of Insurance Fraud鈥 and investigates how culture could influence consumers' perceptions of fraudulent behaviors ranging from tolerance to disapproval.
Haithem Zourrig, Department of Marketing and Entrepreneurship, 麻豆视频 at Stark
POSTED: Thursday, February 2, 2017 03:28 PM
Updated: Saturday, December 3, 2022 01:02 AM