Do you see the Gorilla?
Covid, global conflict, ugly politics, the economy, inflation. 2022 has been a heck of a year so far, right?
Now, if I might direct your attention to Loss Attention Theory. When your attention is focused elsewhere, such as on the potential for loss, you are likely to miss something important.
With so much to worry about, it's easy to make decisions around fear of losing money rather than what you might gain if you allow yourself to take in the whole picture.
Loss attention can inadvertently influence the marketing strategy decisions you make going forward.
- Failing to see clearly what's right in front of you
- Acknowledging that you can do something about it
- Doing nothing is always a loss. There is more satisfaction in gaining - more patients and more revenue.
Podiatry Content Connection, a KSUCPM partner, is the #1 comprehensive online marketing agency for podiatrists only. For information, text or call Randy Rosler at 917.572.5088 or email RandyRosler@PodiatryCC.com.